Google introduces search analytics report to webmaster tools

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One of the most popular features of Google’s webmaster tools, the Search Query Report, becomes even more useful. After listening to user feedback, Google announced that it is replacing the Search Queries report with a new and improved Search Analytics report.

The new Search Analytics report includes many features that users demand, such as the ability to compare desktop and mobile traffic, the ability to compare metrics in different countries, and more.

You can decompose and segment your data almost however you want with the new Search Analytics report, which allows for very precise analysis of your search traffic. Want to see how your search traffic and queries compare before and after “Mobilegeddon”? Yes, you can do that quite easily with this new tool.

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If your site is aimed at an international audience, you can use the Search Analytics report to identify which countries are most searching for your brand. Simply choose “impressions” as the metric, filter by brand name, and group results by country to display a list of impressions sorted by country.

Compared to the old Search Queries report, Google says Search Analytics is more accurate and calculated differently. All the differences and new features are detailed here in the Google Search Analytics Help Center article.

To give site owners time to spend using the old report, Google will keep search queries available for the next three months. After this time, everyone will have to use Search Analytics.

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