Google renames Webmaster Tools to “Google Search Console” to target “everyone who cares about search”


The The Transform Technology Summits begin October 13 with Low-Code / No Code: Enabling Enterprise Agility. Register now!

Google is renaming its product Webmaster Tools as the Internet giant appears to be more inclusive of “all who cares about search.”

For the past ten years, Google has offered Webmaster Tools a free service allowing website owners to analyze the indexing and presence of their site in Google search. One of the most popular elements of the service are Search Analytics Reports (formerly known as Search Query Reports), which provide data on how a website’s content appears to users in search results. research. And that’s the key here – it’s potentially useful to a myriad of end-users, but it looks like the “Webmaster” element of the name might deter others from using it.

Now known as the Google Search Console, Google wants to broaden the appeal of the service beyond those with the grandiose title of webmaster – who, if you didn’t know, is basically the person in charge of maintaining the service. ‘a website.

In short, Google wants to target everyone from designers and search engine optimization (SEO) specialists, marketers and hobbyists. “What you all share is the desire to make your work available online and to make it accessible through Google search,” said Michael Fink, Google Search Console product manager, in a blog post.

The new brand image will be rolled out at all levels over the coming weeks.


VentureBeat’s mission is to be a digital public place for technical decision-makers to learn about transformative technology and conduct transactions. Our site provides essential information on data technologies and strategies to guide you in managing your organizations. We invite you to become a member of our community, to access:

  • up-to-date information on the topics that interest you
  • our newsletters
  • Closed thought leader content and discounted access to our popular events, such as Transform 2021: Learn more
  • networking features, and more

Become a member


Comments are closed.