Google renames Webmaster Tools to “Google Search Console” to target “everyone who cares about search”

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Google is renaming its product Webmaster Tools as the Internet giant appears to be more inclusive of “all who cares about search.”

For the past ten years, Google has offered Webmaster Tools a free service allowing website owners to analyze the indexing and presence of their site in Google search. One of the most popular elements of the service are Search Analytics Reports (formerly known as Search Query Reports), which provide data on how a website’s content appears to users in search results. research. And that’s the key here – it’s potentially useful to a myriad of end-users, but it looks like the “Webmaster” element of the name might deter others from using it.

Now known as the Google Search Console, Google wants to broaden the appeal of the service beyond those with the grandiose title of webmaster – who, if you didn’t know, is basically the person in charge of maintaining the service. ‘a website.

In short, Google wants to target everyone from designers and search engine optimization (SEO) specialists, marketers and hobbyists. “What you all share is the desire to make your work available online and to make it accessible through Google search,” said Michael Fink, Google Search Console product manager, in a blog post.

The new brand image will be rolled out at all levels over the coming weeks.

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