Hewlett-Packard Enterprise knows that it is complex, time-consuming, and expensive for enterprises to build and operate their own private clouds. So the company is launching a new service to do it for them.
At its HPE Discover conference in Las Vegas on Tuesday, the company introduced HPE GreenLake for Private Cloud Enterprise, a new offering in which the company will design, install, manage and maintain private clouds for customers in their data centers, locations devices and their colocation sites. .
The solution is not unique. HPE will provide server and storage infrastructure and software that meets customers’ unique needs, whether they have workloads on bare metal, virtual machines, containers or a combination of the three, HPE executives said. HPE. Instead of paying for IT infrastructure upfront, businesses can better manage costs with a pay-as-you-go model.
“What we’ve done is we’ve brought them a cloud experience, where their apps are and where their data is at a very low latency that the public cloud can’t provide,” said Vishal Lall, senior vice president and general manager. Head of HPE GreenLake Cloud Services Solutions, during a media briefing.
HPE also on Tuesday announced HPE GreenLake for Data Fabric, a managed service that breaks down data silos and creates a single data store of on-premises and public cloud data for analytics and other needs, Lall said. The company also unveiled new GreenLake services for block storage, data backup and recovery, disaster recovery, hyperconverged infrastructure (HCI), and industry-specific services for payments and escrow. customer.
The announcements are HPE’s latest innovations for its GreenLake Platform, the company’s on-premises solutions that are offered through a cloud-like, subscription-based service model. In 2019, the company announced plans to make every product sold available as a service – and its success has prompted other hardware makers, including Dell and Cisco, to pursue similar strategies.
In fact, HPE executives said Tuesday that GreenLake adoption continues to grow. GreenLake now has more than 1,600 customers, totaling $7.1 billion in total contract value. That’s up from nine months ago, when the company announced it had 1,200 customers and a total contract value of $5.2 billion.
Analysts say Tuesday’s announcements help round out HPE’s GreenLake services portfolio and make it easier for enterprise customers to implement a hybrid cloud.
HPE originally launched GreenLake to provide servers and storage through a subscription-based model. Then, over time, they added more features and functionality to simplify IT management and provide businesses with a cloud-like experience, driven by push-button software, said Steve McDowell, senior data analyst and storage at Moor Insights & Strategy, in an interview with Data Center Knowledge.
For example, HPE GreenLake for Backup and Recovery, announced Tuesday, allows enterprises to back up their on-premises workloads to Amazon Web Services (AWS), while HPE GreenLake for HCI Service, also unveiled Tuesday, allows organizations to move workloads to the public cloud, he said.
“What they announced was the continued evolution of GreenLake. That’s a lot of advancement in terms of multicloud functionality. This is extremely important for HPE as they continue to outpace their competition in delivering this cloud-like experience,” said McDowell. “Now not every computer store wants it. Some just want servers and storage. But for those who really buy into this vision, it’s a great set of announcements.
HPE GreenLake for the private cloud enterprise
HPE’s Lall said the company’s key announcement on Tuesday was its HPE GreenLake for Private Cloud Enterprise. It provides organizations with a self-service private cloud for native and traditional cloud applications, the company said.
“It’s very easy to scale. We can pre-provision capacity in some cases,” Lall said. “Customers have the ability to deploy in minutes, so if they want to run a virtual machine or containers, they can really provision it in minutes and get started.”
HPE GreenLake for Private Cloud Enterprise is a managed service that includes complete lifecycle management, including installation, provisioning, firmware updates, maintenance operations, hardware replacement, growth and support, the company said in a blog post. With a unified management portal, organizations can easily track capacity, usage, and costs.
Matt Kimball, principal data center analyst at Moor Insights & Strategy, said the Private Cloud Enterprise offering bundles existing HPE hardware, software and professional services that they have already offered. They just never offered them in one package.
“It’s a combination of things they already sell, but it’s the way they bundle it, integrate it, manage it, and price it that makes it unique,” Kimball told DCK.
Kimball believes the offering will be of interest to many enterprise IT organizations that are under pressure to pursue digital transformation. To do digital transformation, they have to start with IT transformation, but it’s hard to build a private cloud and replicate the ease of use of a public cloud, he said.
For example, companies may have separate virtualized, containerized, and bare metal environments, but the tools for managing those environments are disjoint. They may not have configured it to provide users with the resources they need through a self-service model, such as machine learning as a service, he said.
HPE’s value proposition is that they can build it and manage it for businesses, Kimball said.
“IT organizations are very rarely able to find the right integration points to make all these tools work together. What HPE is saying is we’ll take care of all of this for you,” he said. “We understand API libraries and know where to integrate. We’ll do all the back-end for you instead of you trying to waste hours trying to configure and optimize it.
HPE said new GreenLake offerings, including HPE GreenLake for Private Cloud Enterprise, will be available in September 2022.
The company also announced on Monday that its longtime partner IBM Red Hat is joining the HPE GreenLake ecosystem. The companies will work together to combine the GreenLake edge-to-cloud platform with Red Hat’s open source technologies, such as Red Hat OpenShift, Red Hat Enterprise Linux and Red Hat Ansible Automation Platform, the companies said.